🔗 Share this article

TikTok is introducing a new feature that permits them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform disclosed that it presently contains in excess of 1 billion content made with AI.

Trial and Implementation

The new functionality is being tested over the next few weeks before a widespread release. This development comes amid a surge in content created by AI, fueled by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that almost a tenth of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A considerable share of this content is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently absurd or surreal.

Based on user feedback that many people enjoy content produced via AI tools, ranging from digital art to educational videos, and we aim to offer the community the option to adjust the amount of that, according to their own preferences,” commented a company executive.

Scale of AI Content

The service shared that there are presently 1.3 billion videos on its service labeled as AI-generated. Collectively, in excess of 100 million videos are uploaded to the service each day, making clips made by AI a limited portion of its total content library.

Customizing Your Feed

Viewers will be able to limit or boost the volume of artificial media they see by accessing the topic control option in the application and selecting AI-made media. Additional categories that are already be adjusted under the setting include news, fashion, beauty, and dance.

AI Disclosure Rules

Its policies oblige creators to label “realistic” artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is without a tag can be removed under its community policies.

In addition, the service will now add an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from trying to evade the disclosure requirement.

Educational Initiatives

TikTok is furthermore launching a two million dollar AI literacy fund for specialists and organizations to create informative material about using AI responsibly. This project will support educational bodies focused on training programming and robotics.

Content Safety Approach

The video-sharing app has justified its safety measures, following debate over plans to cut jobs for numerous review team members in the UK. The company is set to eliminate 439 jobs in its content moderation division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.

A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most distressing content prior to it has to be seen by people. The company stated a significant reduction in disturbing and violent content seen by content reviewers over the past year due to the use of its machine learning processes.

We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is making a difference operate efficiently.”